How are you marketing your law firm? Did you know that a survey found that 54% of law firms actively market to find new clients and 65% of law firms commit over 50% of their marketing budget to online marketing activities? If your firm isn’t paying attention to social media and digital marketing, they need to be. Whether it’s Google Reviews, a well-done website or engaging social media profiles, it’s important to take full advantage of the marketing tools the internet has to offer.
Here are 3 ways to effectively market your law firm to stand out from the crowd.
Have A Well Designed Website. Think of your website as a first impression. If your website is difficult to navigate, has repetitive content, and overall isn’t user friendly, people are going to quickly exit. When building your website, make sure to keep it clean and simple and keep anything out that doesn’t pertain to your main messaging. If people have to click more than 3 times to find something, odds are they aren’t going to keep looking! When it comes to being user-friendly, it’s important to also make your website accessible through mobile optimization. A recent survey showed that 71% of people said they used mobile phones to search for a lawyer. When your audience visits your website through a mobile device, you want it to look good! Check out one of our client’s websites, Pelayes-Yu, APC, for reference.
Media Relations. From writing the news release to talking with the media at the press conference, media relations is one of the most crucial aspects of marketing your firm. Building your reputation with the media will give you an advantage as you build trust with them and have the opportunity to share your side of the story. When a controversial case rolls around, you’ll already have those relationships with the media. A big part of marketing and public relations is being proactive and not reactive. Building trust with those you represent and the media will make it easier for your firm to stand strong in the eyes of the public during a controversial case.
Social Media. Social media has taken the front row seat when it comes to brand awareness and effective marketing. If your firm isn’t on social media, they need to be. Social media allows you to create your brand and show the public what your firm is truly about. This is where you get to control the narrative. You have the potential to share parts of your firm that the website can’t. Maybe it’s a behind the scenes look into your day to day life, an attorney highlight, or content about the cases your firm are doing. These are all things that are going to draw followers in and keep them connected to your firm (aka potential clients!). A great way to market your social media platforms is to have them linked on your website, and vice versa.
There are so many law firms out there that it can seem overwhelming. We live in a digital media age and are seeing that the ones that make the best firm impression online are the ones that will get the client. Word of mouth marketing quickly turns into looking the firm up on the internet. Make sure your firm’s brand is on point to draw prospective clients in.
For more information on how to market your law firm, check out the services we offer.